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project R
DDDDDHK has redesigned the logo of Project R for more efficient brand communication.
The character “R” of Project R represents renaissance, resistance, resilience and rebellion. Originated in Hong Kong, Project R respects Localistic creation and culture, and embrace Hong Kongers’ core value. The brand set their goal on cultivating yellow economic circle globally, provide prospect opportunity to same minded Hong Kongers, and encourage entrepreneurship.
The new logo depicts the major “P” and “R” in the logo mark, which also imply a “pen” we use to start a project and a “pin” on a “map” symbolizing the international perspective. The yellow arrows signify the expandability of yellow economy on multi-directional level.
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