Lady Liberty Hong Kong
DDDDHK has undertaken a rebranding initiative for Lady Liberty Hong Kong (LLHK) by introducing a new brand identity that reflects the organization's new vision. The primary objective is to create a versatile brand tool that can support LLHK's future development.
The LLHK logo redesign aims to provide guidance, spark new thinking, and embody the unwavering spirit of the Hong Kongers. By infusing elements of action and movement into the LLHK statue, our goal is to offer new perspectives and transform it from a static representation into a dynamic and progressive form. Additionally, we have enhanced the overall tone and style of the LLHK image by carefully designing the typography to evoke sophistication and contemporary appeal.
Action Creates Liberty
We believe that liberty is not given by any authority, it has to be found and fought for. To strive for liberty, One has to be aware, choose and act upon oppressions to create the presence of liberty in a society.
To be a navigator for the regrouping and growth of Hongkongers
Number of overseas Hongkongers will continue to increase as people move away from Hong Kong, there needs to be a bonding force to guide the diasporas to grow as a pluralistic whole, and to build self-confidence in building a recognized democratic force.
Create a shared and respectable narrative for Hongkongers
As the authority dominates the majority of media outlets, the authentic voice of real Hongkongers needs to be represented and heard by the international community to garner support. We should work with independent artists and writers to increase global advocacy for Hong Kong people’s rights and freedom.
Promote and transmit the “brotherhood & sisterhood” spirit on the international stage
The unique bond between Hongkoners lies in their shared value of compassion, equality, and resilience as Hongkongers. These unique strengths of the Hongkongers have to be promoted to the world audience, and to inspire new ways of fighting oppression from the Hong Kong experience.